Marketing Manager

Position OverviewFinancial Beginnings USA seeks a Marketing Manager to coordinate all aspects of FBUSA’s national marketing communications efforts. This dynamic team member will be passionate about the organization’s mission and will play a key role in the communication, promotion, and nation-wide expansion of FBUSA. Although the Marketing Manager leverages all types of media to enhance the FBUSA brand, this role requires knowledge of and previous experience in digital channels and platforms, including email marketing, social media (paid and organic), paid search, web analytics, and content management systems.Reporting to the Chief Operating Officer, the Marketing Manager is a relationship builder who personifies the image and brand of Financial Beginnings and can effectively communicate with a wide variety of organizations, including large media companies, state and national agencies, nonprofits, foundations, schools, financial professionals, and business leaders. The Marketing Manager will work closely with the organization’s graphic designer to ensure established brand guidelines are met and continuity across all touchpoints is maintained. The Marketing Manager will also work closely with the organization’s Business Development Manager to help generate sponsorship leads and fulfill sponsor benefits. FBUSA’s team is quickly expanding amidst changing market conditions and new team members should be able and willing to adapt to change.Primary Responsibilities• Develop and execute a marketing plan to help achieve organizational goals• Work with staff, consultants, and contractors to coordinate the production of events and special projects• Responsible for being FBUSA’s lead storyteller, communicating content that is strategic, impactful, and mission-aligned• Content marketing: Develop strategy and tactics to drive web traffic and engagement through knowledge leadership that results in converted lead generation  • Email marketing (Via Emma): Coordinate, develop, and optimize internal and external email campaigns and newsletters• Social media community management: Plan content calendar, create and manage content across various platforms, and further cultivate and engage online communities across Financial Beginnings’ properties• Google AdWords: Monitor Google Grants account to ensure monthly compliance • Website (Content Management System): Execute updates and oversee new affiliate page/content activations, using Google Analytics to identify optimization opportunities• Creative direction: Manage FBUSA and affiliate marketing materials requests, providing guidance to team graphic designer • Public relations and outreach: Connect with so-called “influentials” and build relationships in the finance and education sectors, extending the Financial Beginnings brand voice and raising awareness of the organization’s priorities   Marketing Support Duties• Work across teams to help drive income from sources such as sponsorship and licensing• Ensure new affiliate offices have necessary materials for effective market launches and ongoing outreach efforts• Gather and organize contact data that can be effectively leveraged for development and fundraising efforts• Organize available marketing assets to ensure seamless access and delivery to FBUSA and affiliate teamsOther General Responsibilities• Familiarize oneself with the organization, its affiliates, and the Employee Handbook• Get to know fellow staff members, developing trust, establishing credibility, encouraging collaboration, and creating a tone of open, honest, two-way communication• Keep up to date on financial and personal finance education trends and share with the team • Communicate and collaborate seamlessly in both face-to-face and digital (online) interactions Skills, Education, and Qualifications• Bachelor’s degree in marketing- or communications-related field/discipline or commensurate experience• 3 – 5 years of experience in marketing, public relations, and/or advertising• Track record of effectively increasing an organization’s brand awareness and reputation  • Strong marketing communications experience with the ability to engage a wide range of stakeholders and audiences• Significant digital marketing experience and demonstrated effectiveness• Excellent written and verbal communication skills• Proven track record of professionalism, working well with others, and adapting to changes• Ability to analyze data and draw conclusions necessary to support marketing plans• Ability to work effectively in collaboration with diverse populations• High integrity, positive attitude, mission-driven, and self-directed• Self-motivated, resourceful, and willing and able to work independently on multiple tasks simultaneouslySpecial Requirements and Preferences• A positive and collegial attitude• Ability to incorporate project feedback and meet or exceed expectations • Ability to identify and pursue relevant projects and tasks without explicit direction  • Comfortable collaborating online and/or working remotely• Webinar, podcasts, or vlogs production and hosting a plus• Understanding of personal finance fundamentals preferred, but not required• Recognition of education’s value and passion for improving communities and serving populations in need• Service and support oriented, actively looking for ways to help othersStatus and Compensation• Compensation: $50,000 – $60,000 depending on experience• Full-time: Exempt• Location: Portland, Oregon (remote candidates will be considered depending on requisite position skills and experience)• Schedule: Monday through Friday• Travel: Limited• Physical strength: Light• PTO: 20 days, which includes all personal, vacation, and sick time• Paid holidays: 8• Cell phone and computer allotment• Retirement savings: 6% employer matched 401(k)• Insurance: 100% paid health and dental for employee  Due to COVID-19, Financial Beginnings staff and teams currently work 100% remotely. When conditions permit, employees will return to pre-COVID working arrangements, wherein certain staff will be required to work in the Financial Beginnings office for a predetermined portion of the work week. This requirement applies to Financial Beginnings USA staff that reside in the Portland, OR metro area.How to ApplyVisit our Carrer Page and complete the screening questions and upload your cover letter and resume as a PDF (no other file format will be accepted). Only complete applications will be reviewed. Work samples will be requested of those candidates invited to interview. Demonstration of requisite skills of the position may be asked of finalist candidates.Review of applications will begin after November 9th, 2020.Financial Beginnings USA is an Equal Opportunity Employer.